Senior vice president at Apple, Craig Federighi’s recent announcement about “bringing Apple Pay to the web” at Apple’s Worldwide Developers Conference sent the payments world in a frenzy. Some even dubbed it as the biggest thing in e-commerce tech since e-commerce itself! Starting this fall, while shopping online, users will see a “Pay with Apple Pay” button and when they …
Minkasu: The Only True Omni Channel Mobile Payments Solution in the Marketplace
Hello from the Pymnts “Innovation Project” at Harvard in Massachusetts! Everyone disrupting the payments space is here, and Minkasu can’t wait to share what it’s been up to with these payment rock stars! Minkasu is an ubiquitous solution that delivers the same great user experience across all channels — online, mobile web, social, in-app and in-store — without usernames …
Too Much Noise in the Mobile Payments Space – Who is Designed to Win the Mobile Payments War?
Smartphone adoption has grown exponentially over the past few years and more than 1.5 billion people across the globe find themselves constantly tethered to their device. Businesses are clamoring to take advantage of the extended reach that Internet-connected devices provide them and merchants realize that in order to increase revenues and stand apart from the competition they must offer the …
Super Bowl 50: A Round-up from Minkasu
Team Minkasu congratulates the Denver Broncos on a magnificent Super Bowl 50 Win! As Bronco Nation decimated competition, and Peyton Manning lifted Vince Lombardi, CBS’ price tag of $5 million for a 30-second commercial did not deter Corporates from going into an ad frenzy. Super Bowl advertising costs have nearly doubled from $2.5 million, a decade ago! Minkasu’s Brush with …
What’s in your wallet?
Whenever I hear the famous tagline “What’s in your wallet?” used in advertising campaigns, I’m reminded of the hilarious case of mistaken identity of Samuel L. Jackson by KLTA Morning News anchor Sam Rubin. But on a more serious note, have you ever stopped to think more deeply about what IS in your wallet? Perhaps you have a favorite credit …
Cash in on Mobile Browsing this Thanksgiving
Get ahead of the game this shopping season with a simple, secure, smart mobile payment option. ‘Tis the season of giving thanks, turkey feasts, family time, and plenty of shopping! With Black Friday round the corner, merchants – big and small – are busy gearing up. And then, there’s the Cyber Monday, the Monday after Thanksgiving, when ecommerce sales surge …
The five critical considerations for increasing mobile conversion
The meteoric rise of the smartphones and tablets have changed the face of e-commerce and m-commerce. Did you know that one out of every three shoppers use a mobile device as part of their purchasing process? Mobile based transactions have grown at an incredible 118 percent per year for the last five years! Younger generations are more likely than anyone …
Can we eliminate passwords, please?
The funniest comment I ever read on the web was on an article about the Heartbleed bug,a high profile vulnerability in the OpenSSL library. It went something like this: “If someone can find my password, please let me know. I lost it a few months ago and can’t find it. Willing to pay for it”. On a serious note, soon …